Peak of Inflated Expectations – The technology is publicized followed by the success stories that capture the excitement around the technology and the market is flooded with competing products.Innovation Trigger – The life cycle begins with a breakthrough or a product launch with a lot of media attention and public interest.Hype Cycle represents the maturity of the new technology as it progresses through five distinct phases:

Gartner has a long standing reputation for researching, analyzing, and disseminating information regarding emerging techs.

It represents the expectations around an innovation and its potential impact on businesses, society, and people. The Gartner Hype Cycle is a graphical illustration of the life cycle of a new technological innovation, starting from its inception to maturity and mass adoption. Hype Cycle is a branded graphical model developed and used by the global research and advisory company, Gartner Inc., to provide in-depth insights into latest emerging technologies. So, thousands of questions come into our minds regarding the usability of the new technology, like how useful is it? Will it replace the older tech? How will it shape the future? Such questions are answered by the Gartner’s Hype Cycle – a model that traces the evolution of new technologies as they mature over time. But at the same time, security is the biggest challenge to cloud computing. However, at the same time, these new technologies many times pose challenges and problems that outweigh their potential benefits.įor example, cloud computing is probably one of the biggest technological breakthroughs of this era that has made unparalleled advancements with emerging techs such as AI, IoT, VR, and AR. These technologies promise to take us leap years ahead, help us meet people and create stuffs – faster and easier.

In today’s fast paced world, technologies are evolving at an accelerated pace and innovations are key drivers of future change. Emerging technologies, as magical or powerful as they may sound, bring many questions of possibilities in the people’s minds in regards to their usability and future prospect.

Gartner hype cycle 2008